Das Original. Seit 1930.
Your store for lifestyle, sports, shoes, and enjoyment in the Zillertal.
At the cutting edge for generations. From a shoemaker’s workshop to a sports and lifestyle hub in the Zillertal valley.
The Unterlercher family business
The wow factor that lasts.
Places of joie de vivre. In the heart of the Zillertal valley. An ideal that the Unterlercher family and their team live out every day – with ease, enthusiasm, and expertise. In their modern flagship store next to the Spieljochbahn cable car in Fügen, they combine lifestyle, sports, ski and bike rental, and moments of enjoyment in their cozy restaurant. Regular events round off the overall experience and underline the uniqueness of the concept.
The range is complemented by a huge selection of shoes for the whole family in the 400 m² shoe store in Fügen. The ski rental locations in the ski resorts of Fügen, Hochfügen, and Kaltenbach are also right on the pulse and close to you.
“Voilà! We have reserved a place for you on the royal throne. We will provide you with expert advice and immerse you in the world of sports, lifestyle, enjoyment, and shoes.”
Sport
Sport & Lifestyle
Sport is our passion. Our comprehensive service, boot fitting, expertise, and selective range of brands confirm the uniqueness of our product range.
Sport
Ski & bike rental
Individually tailored skis and ski boots are available at three locations for use on the slopes. In summer, you can conquer the mountains with our high-quality e-bikes.
Gastronomie
Gastro Unterlercher
Whether it's a delicious breakfast, lunch, coffee and cake, culinary souvenirs, or unique events – regional delicacies are at home in the Unterlercher flagship store.
Schuhfenster
Your shoe store since 1930
Here, the love of shoes has been alive for generations—at Schuhfenster in Fügen. The large selection and professional advice have been winning over young and old alike for almost 100 years.
News
The latest news from Unterlercher
18.11.2025
Anna Gruber - Auszeichung, Erfolg und internationale Spitzenleistung
At Sport Unterlercher, everything just fits—top quality, honest advice, and a genuine passion for sports.
Markus Kröll
Trailrunner
Lebensfreude Podcast by Unterlercher
Once you’ve inhaled the Unterlercher family’s zest for life, you won’t want to let it go. How wonderful that these emotions are also available “to go” – everywhere via YouTube and Spotify. With the in-house Lebensfreude podcast by Unterlercher, you can immerse yourself in fascinating stories from personalities from the worlds of sport and success, and learn about the role that zest for life plays in their lives. Philipp Wachter takes on the role of moderator and guides listeners and interview partners through the conversation with intelligence.